However important online advertising is, printed advertising still works nicely alongside it. You could be fooled into thinking that we mean newspapers and magazines, but actually we’re referring to the trusty leaflet or brochure.
A brochure or leaflet from your restaurant, dive shop, double glazing firm or corner shop could be the thing that prompts your potential customer into becoming an actual customer.
If you go through all the effort of getting the leaflet through the door, do you really want it to go straight into the bin because it looks unprofessional or it’s printed on cheap materials? The design process and how your message is organised on the page can really make a difference.