
Logo in place? Great!
Business cards done? Brilliant!
The next step for total branding heaven is to make sure that any printed material you may be sending out matches everything else. What we’re talking about here is headed paper, invoices, sales slips, compliments slips and so on.
Any specific fonts, logos or design flourishes that make up your brand should be included on everything you produce. This creates not only a wider sense of brand awareness, but also keeps things neat and tidy … uniform … which is what we like. Having a pinch of borderline ODC in design isn’t necessarily a bad thing!